The Plant Parenting Revolution: Connect & Cultivate Houseplant Trends to Maximize Retail Sales

  • Date

    January 20, 2022

  • Time

    11:00 am – 12:00 pm

  • Location

    Zoom Webinar

  • Building

Congress Registration

Description

The zeitgeist of nurturing ownership, thoughtful collecting, and creative display is in full bloom in the world of houseplant hobbyists. Houseplants, both old and new, are hot again with homeowners, apartment and dorm dwellers, and at the office. Succulents, orchids, and unusual foliage plants fill the feeds of millions of social media users. Indoor edible and ornamental gardening is gaining momentum. More than simply looking for ways to bring nature indoors, or grow their own food, people are also looking to collect, connect, and nurture. This session will cover current growing plant-keeping trends, the future of the houseplant craze, current and future popular plants, plus sales and marketing opportunities and strategies for independent garden centres.
**This session will only be available in replay format for 3 months following the original air date**

Speakers

  • Leslie Halleck

    Leslie F Halleck CPH

    Halleck Horticulture

    Leslie F.

    Full Bio