The zeitgeist of nurturing ownership, thoughtful collecting, and creative display is in full bloom in the world of houseplant hobbyists. Houseplants, both old and new, are hot again with homeowners, apartment and dorm dwellers, and at the office. Succulents, orchids, and unusual foliage plants fill the feeds of millions of social media users. Indoor edible and ornamental gardening is gaining momentum. More than simply looking for ways to bring nature indoors, or grow their own food, people are also looking to collect, connect, and nurture. This session will cover current growing plant-keeping trends, the future of the houseplant craze, current and future popular plants, plus sales and marketing opportunities and strategies for independent garden centres.